Prof. Keith Plocek started his journalism career at the University of Texas at Austin for his bachelor's degree. Later on, after obtaining his master's at Cambridge, he began his research in culture and digital storytelling. Since then, Plocek has been a director of digital content, staff writer, web editor, and social media manager at the LA Weekly, OC Weekly, The Village Voice and the Miami New Times.
Since the start of Plocek's USC Annenberg career in 2014, he's taught many students all forms of digital storytelling. He's lectured journalism courses for bachelor's and master's degree programs about culture, travel, and surfing. From teaching his students writing, reporting, and photography to graphics and web development while sharing his expertise in arts, digital media, culture, coding, the history of Los Angeles, social media, and sports.
Plocek said he is excited to continue supporting the Bass Lab as a faculty fellow. He said: “The Lab is looking at the history in interesting ways. The Bass Lab is a great project.”